Unveiling the heart of Into Africa Sports and the passion that drives us forward

Our Story

Our Journey Begins

Into Africa Sports embarked on its journey in 2015, rooted in a passion for sports and travel. Founded by Petrus Du Plessis, a seasoned director of Rugby, we identified a gap in the market for customer-centric touring experiences. Starting with tours to Dubai and South Africa, our mission was clear: to offer tailored experiences that blend exciting sports fixtures with unparalleled local adventures. From humble beginnings, we’ve grown to manage over 600 individual travelers annually, marking our spot in the world of sports tourism.


Annually, we welcome 400 travelers, creating unforgettable experiences across continents.


Our tours span 36 cities each year, offering a diverse exploration of cultures and sports.

Sports Fixtures

Annually, we organize 46 sports fixtures, uniting participants in competition.

Our Mission

Empowering Journeys, Enriching Lives

Into Africa Sports is dedicated to unlocking affordable, life-changing travel experiences. Our mission is to provide groups and individuals with bespoke tours that seamlessly combine thrilling sports fixtures with authentic local adventures, enriching lives through the power of travel.

Our Vision

Pioneering Paths, Bridging Continents

We aspire to be the leading inbound tour operator in Southern Africa, renowned for crafting personalized, memorable touring experiences. Our vision extends to connecting cultures, fostering global understanding, and setting the standard in sports tourism with innovation and passion.

Core Beliefs

Sustainability and Trust: Our Ethical Compass

We believe in the transformative power of travel, not just for individuals but for communities. Our operations are rooted in sustainability, ensuring that our tours enrich local economies and cultures. Trust is paramount, guiding our interactions with clients and partners alike, as we strive for excellence in all we do.

Affordability and Excellence: Making Dreams Accessible

Affordability is key to making life-changing travel experiences accessible to more people. We are committed to offering competitively priced tours without compromising on quality, ensuring that every journey with Into Africa Sports is memorable for all the right reasons.

Petrus du Plessis


The visionary Director behind Into Africa Sports, has been at the helm since its inception in 2015. With a deep-seated passion for sports and travel, Petrus has guided the company from a promising start-up to a leading name in sports and safari tours across and beyond South Africa. His commitment to delivering personalized service and unparalleled experiences has set Into Africa Sports apart in the competitive tourism landscape. Leveraging partnerships with major tourism groups, Petrus ensures every tour is a world-class adventure.

Arina Viljoen

Dubai Tour Manager (Administration)

Arina Viljoen, as the Dubai Tour Manager specializing in Administration at Into Africa Sports, brings a blend of meticulous organizational skills and a passion for travel to the team. With a background in event management and a keen eye for detail, Arina excels in creating seamless tour experiences for travelers. Her expertise lies in logistical planning, ensuring every aspect of the Dubai tours is executed flawlessly. Arina’s dedication to customer satisfaction and her ability to anticipate the needs of guests make her an invaluable asset to the Into Africa Sports team.

Unleashing Potential Through Adventure

Navigating the Complex World of Sports Tourism: Many travelers and sports enthusiasts struggle to find tailored, immersive experiences that combine their love for sports with the thrill of exploration. They face obstacles such as generic tours, logistical challenges, and the lack of personalized options that truly cater to their interests and needs.

Into Africa Sports addresses these challenges head-on by offering bespoke sports and travel experiences designed around the unique preferences of each traveler. Our expertise in crafting customized itineraries ensures that every adventure is not just a trip, but a journey of discovery, connection, and unforgettable moments.

Step 1

Personalized Consultation

Begin your adventure with a one-on-one consultation with me, Petrus Du Plessis, or one of our expert tour organizers. We listen to your needs, preferences, and dreams to start crafting your perfect tour package.

Step 2

Tailored Tour Design

With your vision in mind, we design a bespoke package that suits your group’s size, interests, and budget. Whether it’s sports, safari, or a blend of both, your tour is tailored to ensure an unforgettable experience.

Step 3

Seamless Booking & Enjoyment

Once you’re thrilled with the itinerary, we move on to the booking phase. Our team takes care of all logistical arrangements, ensuring a smooth process. Then, it’s time for you to embark on your tour and create lasting memories.

Strengthening Bonds Beyond Borders

Empowering Communities Through Engagement

Into Africa Sports is deeply committed to enriching lives, not just through travel and sports, but by actively participating in community development. We believe in giving back, fostering opportunities for underprivileged youth to experience the joy of sports, and supporting local initiatives that drive positive change. Our partnerships with businesses and organizations aim to create sustainable impacts, showcasing our dedication to societal growth and the well-being of the communities we touch.

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Ready for an Adventure?

Ready for an Adventure?

Discover the unbeatable combination of sports, culture, and breathtaking landscapes with Into Africa Sports. Whether you’re seeking thrilling sports fixtures or serene safari tours, we tailor every experience to meet your dreams.

Don’t just travel—embark on a journey that unfolds the rich tapestry of Southern Africa, crafted just for you.

What our customers have to say

“…very professional…”

I would just like to take a moment to give Into Africa Sports a massive shoutout for giving my friends and I two of the best trips of our lives! Petrus and his team definitely went our of their way to get it done! Firstly, Austin Texas grand prix and then Abu Dhabi grand prix. Everything was done in such good fashion and very professional. From booking our Formula one tickets to even applying for our visas. We couldn’t be more thankful for Into Africa Sports for being such great partners! PS: For anyone thinking of going to such an event, Abu Dhabi smashed Austin out of the park! Thank you Petrus and team!

Harm Venter

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